2022 Year in Review

Case Studies & Highlights

Art Basel Miami

Women in Web3 Networking Experience

With the goal of curating a networking event that truly provides value to everyone in the room, each attendee was hand selected identifying as a Founder, Investor, CEO, VC, Creator or Web3 Curious.

Our speaker showcase kicked off the event and covered topics ranging from Cultivating Women Led Communities to Digital Fashion with The Fabricant followed by networking with color-coded name tags and waterfront elixir’s.

Highlights:

  • Partnered with two bluechip Web3 projects, BFF & World of Women and provided guest list spots as utility for their community members

  • Featured six powerhouse female speakers

  • Over 150+ Web3 female attendees

  • Featured Sponsor: Odyssey Elixir

Electric Forest Festival

Artist Experience: GIIA MOVE x Good Life Live Yoga

Meet & Greet + Movement.

Festival performer, Evan Giia expressed interest in combining a workout class with her music and from there, an intimate artist experience was born.

The Good Life Live VIP stage hosted morning yoga with both an instructor and Evan on stage. Guests moved to the headlining act’s hits and enjoyed a meet and greet with exclusive activewear merch offerings after the morning class.

Highlights:

  • 1.2M TikTok Views on recap video

  • Reveal of artists’ exclusive activewear line

  • Generated excitement for main stage set

Uncharted Retreats

Retreat & Property Review Video Series

What began as simple site-visits fueled by a passion for viewing awesome retreat centers, a video series that highlights up and coming properties with endless potential was born.

These ‘Retreat Reviews’ feature a property owner interview, behind the scenes tour and insight into what experience designers see in a property with a blank slate.

Highlights:

  • (4) Total property tours

  • (3) Female owners interviewed

  • (1) International property - Nicaragua

  • Colorado Retreat Co, Brookledge, Hutton Brickyards, Rancho Santana

‘The First Ascent’

Early Investors Digital Key Membership

In free climbing, the first ascent is the first successful, documented climb to the top of a mountain or the first to follow a particular route without using any equipment.

We took a non-traditional fundraising approach (new, undocumented route) by using the sales of our NFT Collection as pre-seed funding. This pre-seed funding is being used to build out our 'Experience Marketplace' that each member has access to.

Digital Key owners will be rewarded for their loyalty early on with utility that includes points that can be redeemed for real life experiences, a reserved spot at our inaugural event and fun surprises along the way.

Highlights:

  • Launched in August 2022

  • Successfully funded our first year of operation during building phases

  • Second art collaboration with Connecting Roads logo artist, Shannon Kennedy

Yellowheart x Good Life

NFT Scavenger Hunt

Good Life VIP guests were guided through a scavenger hunt that encouraged deeper interaction with festival activations and concierges. Unique touch points along the way included finger painting a mural at the main stage lounge, interacting with a magician and receiving Guayaki Yerba Mate.

With technology powered by Yellowheart, guests who completed the scavenger hunt minted a digital collectible as a certification of completion.

Highlights:

  • 1st NFT release

  • Deeper understanding of how guests interact with a multi-touch point activity

  • Yellowheart partnership

  • Mural and digital collectible art by Alexxis Burroughs Art

Neighborhood AR Quest

Denver, Colorado

With augmented reality technology provided by Yondar.io, we took Colorado locals on a self-guided, hybrid Quest through the Denver area to six total stops.

The purpose of this Quest was to bring participants on a journey to tap in deeper to their local community. Each stop welcomed the opportunity to take the time to explore and truly experience the location they visited.

Highlights:

  • Stops featured a glowing life-size dragon art instillation, Geological Overlook Trail, a secret mural alley walk, epic Denver skyline photo op location and more

  • AR interactive case study

Firefly Music Festival

Event Hospitality Management

Our scope at Firefly Music Festival included overseeing the hospitality throughout the Suite Program, Super VIP, VIP, Travel Packages and Shuttle operations.

Within this realm, we advanced area vendors and activations, food & beverage, hired and trained a concierge team to deliver white-glove service and crafted a high-level vibe throughout the festival with daily giveaways, happy hours and guest experience enhancements.

Highlights:

  • Teamed up with event sponsors for exclusive giveaways

  • Received a 98% would return back rate on the Suite program